Nike made a bold move Monday by tapping former San Francisco 49ers quarterback Colin Kaepernick as one of the faces of Nike's 30th anniversary campaign. Social media went nuts after the news was announced, and it quickly became clear that the hottest NFL topic remained off the field. But will Nike's decision help them or hurt them? And what will become of the former starting quarterback turned activist?
JT The Brick talks about why Nike's decision could cause just as many headaches to shareholders as they already are to the NFL.
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